Buying art online: the guide to finding and buying original art (2026)
Updated 2026 · Reading time approx. 8 min.
Buying art online has become the easiest way to find original art — but also the one that offers the most choice. This guide helps you choose the right piece, understand prices, buy with confidence and get the art safely home, whether it's your first purchase or your twentieth.
Why buy art online?
Online you can browse far more artists and works than in any single gallery, compare at your leisure and often buy directly from the artist without expensive middlemen. At Lux Nordica this means the artist keeps 100% of the sale (0% commission), while you gain access to curated original art from across the Nordics — and the option to try the piece at home before you decide.
How to choose the right art
There's no wrong taste — but a few pointers make the choice easier:
- Start with what you like. Respond to works that stir a feeling in you. Your collection becomes most personal when it follows your own eye rather than a trend.
- Think in terms of the room. A large piece can carry a whole wall in the living room, while calmer motifs often work best in the bedroom. See art selected for the office and other rooms.
- Choose by style. If you like the simple and free-form, take a look at abstract paintings; if you prefer recognisable motifs, see figurative art or nature paintings.
- Match the size. Measure the wall. A good rule of thumb: a piece (or a group) should fill about two thirds of the available wall width.
Original art vs. prints and reproductions
An original work is unique and painted or created by hand — it has texture, brushstrokes and a value that can hold or rise over time. A print is a reproduction; signed, numbered and limited-edition prints have collector value, while open editions are mostly decoration. On Lux Nordica the works are originals or signed, limited editions — this is always clearly stated on the individual piece.
What does art cost?
The price depends on the artist's experience, the size of the work, the technique and the materials. You can find lovely original works by emerging artists for a few thousand kroner, while larger works by established names cost more. Set a budget, but stay open — the right piece is an investment in something you'll live with for years. If you're looking for a gift, a gift card can be a flexible solution.
Try art at home before you buy
A piece often looks quite different on your own wall than on a screen. That's why, on Lux Nordica, you can try selected works at home for up to 12 months. If you like the piece, you buy it — and all rent paid is deducted from the price (rent-to-own). If you'd rather not keep it, you return it with no obligations. It's the risk-free way to be completely sure of your choice.
Secure payment and buyer protection
Only buy through a platform with secure, recognised payment. At Lux Nordica payment is handled via Stripe (card and MobilePay), and your order is registered with a receipt. Never pay artists directly through insecure channels outside the platform — you'd lose both your receipt and your buyer protection.
Shipping and delivery
Art is packed securely and shipped with track & trace, or can be collected locally depending on the piece. Delivery time and price are shown on the individual work. Large or fragile works are sometimes delivered personally by the artist or gallery. Always check delivery & returns on the piece before you buy.
Authenticity — buy directly from the artist
When you buy directly from the artist or an established gallery, you know where the work comes from. Many works come with a certificate of authenticity. If you have questions about a piece — technique, materials or the story behind it — you can contact the artist or gallery directly through the platform.
How to care for your art
Hang art away from direct sunlight and moisture (avoid, for example, right above a radiator or in the bathroom). Framed works on paper should have UV-protective glass. Gently dust with a dry, soft cloth. With a little care, an original work will last a lifetime — and longer.
Ready to find your piece?
Explore all art, dive into Nordic art, or try a piece at home first. You always buy directly from the artist — safely and commission-free.
Frequently asked questions about buying art
Is it safe to buy art online?
Yes, when you buy through a platform with secure payment (e.g. Stripe), a receipt and buyer protection. Avoid paying directly through insecure channels outside the platform.
Can I try art at home before I buy?
On Lux Nordica you can try selected works at home for up to 12 months. If you buy, all rent paid is deducted from the price; otherwise you return the work with no obligations.
What is the difference between an original work and a print?
An original work is unique and created by hand. A print is a reproduction — signed, numbered and limited-edition prints have collector value, while open editions are mostly decoration. What you're buying is always stated on the individual work.
How much does original art cost?
From a few thousand kroner for works by emerging artists to considerably more for larger works by established names. Price depends on size, technique, materials and the artist's experience.
How do I know what size to choose?
Measure the wall. A piece or a group of works should typically fill around two thirds of the available wall width to feel balanced.
Am I buying directly from the artist?
Yes. On Lux Nordica you deal directly with the artist or gallery, who keeps the entire sale (0% commission). The platform handles secure payment and the transaction.